Infusion Squad

Kids with hemophilia require weekly infusions where parents hold wiggly kids with one hand while infusing with the other. Not fun. So we created Infusion Squad as a hands-free way to help. Launched with ALEXA, this audio series calms kids as they hear tiny Infusionauts zoom through their bloodstream deploying ALPROLIX. Role was lead Creative Director and writer.

 
Idea Board

EPISODES

We produced 10+ episodes in all. I wrote a few (below) and then watched our voice talent, Cayne and Sue, add their improv magic during the recording session.

CREDITS
Mike Beamer - Creative Director
Brian Wood - VP, Creative Director
James Jordan - ACD / Copywriter
Mike Pearson - Senior Art Director
Jason Getty - Senior Art Director
Jason Ryan - VP, Audio Engineer
Batsiravi Zesguli - Audio Engineer
Stump Mahoney - VP, Director of Music
Robert Miller - Original Score Composer
Cayne Collier - Voice Talent
Sue Salvi - Voice Talent

RECOGNITION
Clio Health Bronze - Sound Design
New York Festivals - Finalist Copywriting
New York Festivals - Finalist Sound Design
The Creative Floor - Winner Best Use of Technology
Sanofi Innovation Award